Domino's Pizza

Opportunity

Domino’s Pizza’s world-class POS System collects some of the most robust transactional data in the QSR industry. With such an advantage over the competition, there was a great opportunity to launch highly targeted individualized marketing campaigns to increase brand loyalty, win back past customers, and acquire new customers.

Approach

Deliver Media leveraged our “Captivate the Customer” system to warehouse, standardize, and segment transactional data for each Domino’s Pizza location. The Deliver Media team partnered with franchisees, DMA’s, and Domino’s Pizza corporate to build custom direct mail campaigns at the individual store level. We developed Market Analysis Reports that are updated with every new transactional file upload. Our team analyzed over 2,000 markets and identified the specific needs in each location. We’ve built the most efficient manufacturing solution in our industry allowing each franchisee and corporate location to take advantage of total franchise volume for extremely competitive pricing, while delivering individual messages to each customer segment at every store. We then developed ROI Reports for each campaign showing incremental response rates and ROI measured against a control group. While executing the corporate direct mail program, we have added new franchisee clients every year and focus on delivering exponential returns for every marketing dollar spent whether you own 1 store or 100.

Results

Domino’s Pizza has become one of the most successful franchise brands in the world. Domino’s leadership pivoted when they launched a “New and Inspired Brand” to respond to the market and have never looked back. Deliver Media has managed and executed direct mail campaigns delivering more than 80 million pieces with 7 different formats, all with customized messaging for each store and market sector. Our team developed data analysis and reporting tools providing real time feedback on campaign results. ROI has averaged over 400% and Deliver Media has helped with countless store openings, competitor conquests, and loyalty campaigns. We deliver the solutions so Domino’s Pizza can deliver more deliciousness.

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