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Deliver Media Delivered A Targeted Direct
Mail Campaign Which Boosted Domino’s
Pizza Local Store Sales By 22%.
A Domino’s Pizza franchise owner was looking for a way to boost sales for his two Ohio store locations in the month of October. Deliver Media had been executing a “New, Late, Lapsed” campaign strategy for his stores for the past year. While this campaign had been working well he was looking for a secondary campaign strategy to increase the frequency of his local customers.
The franchise owner worked closely with Deliver Media’s Local Marketing Experts to create a campaign that could be used for both store locations. A frequency strategy was recommended to deliver the greatest response based on past results. Using Deliver Media’s unique tools to leverage his database 2,000 customers were targeted for the frequency mailing. A 6-page menu for his stores was designed that included high-quality graphics and customized coupon offers. The menu included offers that would be most appealing to these targeted customers.
Within the first 7 days of his mailing he had a 22% response rate at both of his store locations. A significant increase in his average ticket price was also shown; in the first week his orders averaged $29.64. His order count continued to increase and he was able to hit record sales just a couple weeks following his 6-page menus being in-home.
6-Page Menus Using A Frequency Strategy:
October 2012 • 7 Day Results
6-page menu mailings using the frequency strategy
Number of Pieces
7-day average response rate
7-day average ticket
Take Your Franchise To The Next Level
The results I’ve gotten from using Deliver Media to handle my marketing campaign have far exceeded my expectations. This campaign was able to strategically target my competitor’s customers and presented a cost-effective and simple way to advertise. Plus, the value of having a local marketing expert by my side, every step of the way, is unbeatable.Domino’s Franchise Owner