Boosting Pay-Per-Call Results utilizing a SEO strategy

While pay-per-call can be effectively done offline through TV and print media, many campaigns are initiated online to better target potential customers and increase ROI. Search engine optimization in the form of quality links and carefully selected keywords are an...

Why It’s Time to Consider Pay-Per-Call Advertising

There was a time when the main objective of a business was to get someone to actually call rather than expecting them to “click” to complete a purchase or “submit” a form requesting service. Thanks to an increased desire among consumers to...

5 Steps for Creating the Ultimate Keyword List for SEO

The most important aspect of search engine optimization (SEO) is thorough keyword research. You need to find words which people are searching for and use them in your web pages. Therefore, you need to research before doing anything else. Well-chosen keywords will send...

Mobile-only Content: The Next Big Trend

Mobile usage is still growing. With more and more smartphones and tablets on the market every year, there are options for every budget. Many people consider a smartphone a necessity in this world, and they’re using it to its full potential: viewing, liking,...

5 Ways to Improve Your Marketing ROI

Marketing is perhaps the most critical aspect of operating a thriving business. With the right strategy, you can improve brand awareness, drive traffic to your website, and fuel business sales. Yet, an inefficient strategy will have you burning through funds, while...

The Direct Mail Rise in a Digital World

Only a few years ago, direct mail was regarded by some as a dying medium, especially as many marketers began to focus solely on online marketing. With digital marketing, businesses were able to personalize and target their ads, and direct mail was seen as...