Over the last couple of years, social media has taken over the way people interact with each other. We, as a generation, have evolved away from writing personalized letters, developing paper pictures and traveling to retail outlets to using our smartphones to interact instantly through airwaves. With this technologically advanced new world in which we find ourselves, businesses need to know the importance of adaptation
Part of the adaptation process is understanding when and how we use our technologies. Over the past few years, the use of smartphones has consumed our lives. A recent report by Kleiner Perkins Caufield & Byers asserts that people check their cell phones up to 150 times each day. The report also stated that the average person checks their phone 23 times for messaging, 22 times for a phone call, and 18 times for the time of day. If these numbers are not impressive enough, maybe the 500 million photos shared each day will catch your attention. The impact of smartphones and social media on everyday life insists that businesses evaluate their investment social media. We say yes. In a recent study by Social Media Examiner, 89% of respondents said that social media marketing has generated more business exposure. Not only that, 64% of business owners stated that lead generation increased when using social media for six hours or less per day.
Not only does social media help your business gain exposure, but it also helps with your SEO and marketing costs. 62% of business marketers using social media for at least two years have reported a rise in their rankings within SEO. With an additional 62% of businesses with 10 employees or less reported that social media has helped reduce their marketing expenses.
Now that you have a better idea of how valuable social media can be, here are a couple social media campaign ideas that you can implement to gain a presence and at the same time cut down your marketing expenses while driving in more revenue.
“Free is My Favorite Word”
Who doesn’t love to get something for free? The more you offer free giveaways, the more attention you will get. Giving something away for free drives people to your business. Not only is the customer going to be happy with your company, but you will benefit from the positive exposure. Check out what the Tampa Bay Lightning did for a free giveaway on Instagram called “Boltz Freeze.” They placed blocks of ice around the Tampa area where fans could potentially win free giveaways!
Win Loyal Customers through Contests
Creating contests for your customers is another great way to start your social media campaign. The more appealing the contest is (and the prizes) to your customer, the more return you will get. Giving your customer the sense of anticipation and connection builds brand loyalty. Even if they don’t win the contest, they’ll remember your company’s culture and product, as well as the fun and interactive ways that they were involved in your brand.
Lays potato chips created a contest campaign called “Do us a Flavor. Lays users had a chance to create their own potato chip flavor. The winner of the contest not only got their flavor produced, but they also gave away 1 million dollars!
Images are storytelling without words. With over 75 million users on Instagram alone (there’s also Pinterest, StumbleUpon, Tumblr and more), fan photo sharing is a very exciting way to interact with your customers. Giving people the ability to share their life photos on your social media channels creates a unique connection between them and your brand, at the same time, this social interaction creates organically grown awareness for you for the moderate investment of…nothing but time and creative energy.
Check out how the Boston Celtics used it to not only expand their brand image, but also market their clothing products that fans could wear to the game. Photo sharing campaigns are so versatile, they can be used to benefit businesses in many industries, from retail and consumer services to nonprofit and government.
Social media and internet marketing forecasters are calling video sharing the next big trend in digital marketing. Videos are a great way to market your brand on social media. Combined with a creative script and well-chosen music that stirs emotion, video captures and conveys your brand’s culture in a way few other marketing mediums can. It is a fresh alternative to traditional text posts and pictures. Videos also allow your company to stray away from only Facebook, Twitter, or Pinterest, and use other social platforms like Instagram, Vine, or Snapchat. Not only are you attracting them by showing them a simple video, but you are piquing their interest with vibrant and emotive marketing approaches. Check out what Deliver Media did for Byblos Cafe!
So, go on! Get out there and socialize! Begin with one or two social media platforms and work your way up from there. If you need more guidance, download Deliver Media’s ebook: “The Tweet Smell of Success.” If you decide you want social for your business, but you’d like us to handle it for you, either contact us through our website or give us a call.
Deliver Media will make your business soar.